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Post by shamimhossain23 on Apr 30, 2024 1:11:56 GMT -7
of the makeup category. In terms of cosmetics, there is still a high demand for the exploration of refined content, such as when you want to view the various colors of products released in a single line at a glance, or when you want to view various photos of products of the same color. Therefore, the cosmetics category still seems to regard traditional portal services as a very important channel for information discovery. Channels In the cosmetics field, Naver Shopping and Olive Young online malls are growing. This time, we look at the key trends related to purchasing channels. Beauty is a category that is mostly purchased online, with an online penetration rate of . In Vietnam WhatsApp Number List particular, the change that has taken place in is the obvious concentration of channels, centered on Naver Shopping and Olive Young online mall. As shown in the figure below, Naver Shopping, which had the highest usage rate in the sunscreen cushion and foundation category last year, has also seen significant growth this year. In addition, we can see that the Olive Young online mall, which ranked third after Coupang in terms of usage last year, has grown significantly and has risen to second place. There is a considerable gap with Coupang. Cosmetics purchases at CoupangG Marketth Street are down compared to last year. While some channels have grown, others have stalled or faltered. First-generation e-commerce companies such as G Market Street are representative examples.
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